Is maple water the next coconut water?

maple water

One of Mother Nature’s best-kept secrets has been exposed. Maple water, the all-natural, nutrient-packed elixir enjoyed for centuries by native peoples in the northeastern United States and eastern Canada, is landing on retail shelves across America. Made solely from raw sap—the very stuff that brings maple trees back to life after each long, cold winter—maple water is now being tapped, Tetra Pak’d and sold to natural-minded consumers and athletes looking for a hydration booster not fabricated in a lab.

If this sounds a lot like the darling hydration drink of the past few years—the venerable coconut water—it’s definitely similar. Both plant-based products provide refreshment with the added value of vitamins, minerals and minimal processing. However, maple water offers a few attributes that coconut water can’t match—less sugar, fewer calories, a subtler taste, and a less-milky mouthfeel. And although maple water has fewer electrolytes than its tropical counterpart, it still provides a solid option for everyday hydration. Perhaps maple water’s most salient selling point is its North American sourcing, whereas coconut water comes from so far away. Though maple water is trying its best to not position itself as the next coconut water, it clearly has potential to pilfer from coconut water’s market share.

 

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